Private Bank – Digital Marketing & Transformation (China) Assistant Vice President | Citi
The Digital Marketing Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business.
Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams.
Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual. Responsibilities: Position will manage special project requirements, marketing package development, waterfall evaluation and manage and implement line optimization strategies and calculations.
The Digital Marketing Specialist will also provide insight-driven recommendations to enhance strategies and drive synergies across the organization, and will work with the Marketing Information Management team to evaluate and scope out desired marketing initiatives and determine testing and/or sizing of campaign initiatives. Position is responsible for working closely with Senior Management/Director/Supervisors on all group level recommendations. Manage multiple channels within one or more functional specialties. Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies.
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