Product Manager, Product & Solutions Marketing, Cardinal Health
Cardinal Health,
Posted 13 hours ago.
Nationwide.
What Product and Solutions Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy.
Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. Job Summary The Product Manager, Product & Solutions Marketing executes marketing strategies for products to differentiate Cardinal Health?s products and to grow revenue, market share, and customer awareness.
Based on Marketing strategies and initiatives outlined by the Director, the Product Manager develops marketing content and campaigns for a variety of channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns. Responsibilities In conjunction with the Director and product stakeholders from a variety of functions, develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio. Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics...
Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders. Summarizes and clearly communicates key performance indicators and provides insight on high or low performance. In conjunction with Director, manages relationships with manufacturers that market their products through Cardinal Health. Meets with supplier teams to understand needs, gathers necessary marketing content, and reports on performance of marketing campaigns.
Analyzes market research, trends, projections...
